Our client needed a fun and interactive dimensional mailer to sell their ERP software. A few themes were presented and a casino theme was chosen. The mailer had 2 pull tabs; the top tab was a crap table and the bottom tab, the reveal...a perfect inset box with customized dice (clients corporate colors and logo).
We knew this creative was coming out a winner.
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Our 2nd creative for this dimensional mailer project was centered on a slot machine. This concept involved a pull tab that spun the wheels to the winning combination.